10 Best New Beauty Products That Launched in May 2023

Who would've guessed that May would prove to be one of the most exciting months for beauty launches? Beloved brands have debuted new, high-tech offerings that are about to change our collective beauty routines for the better. By now, you may have seen the hype surrounding what's bound to change hairstyling forever — that is, Dyson's hybrid hair straightener. Meanwhile, OPI and EltaMD launched two new exciting firsts, while makeup artist Violette and Dieux teamed up for the ultimate collab.

Below, scope out the 10 best beauty buys we encountered this month.

Dyson Airstrait Straightener

To shop: $499.99; ulta.com

If you thought the Airwrap was cool, Dyson's newest hair tool is even better. (Yes, we said it.) Now, you can simultaneously dry and straighten wet hair without frying your strands, thanks to the same, high-pressure airflow that distributes hot air evenly to get you sleek hair sans damage.

Violette_FR x Dieux Skin Forever Eye Mask

To shop: $25; violettefr.com

It's the collaboration that beauty dreams are made of: Violette_Fr has partnered up with Dieux Skin for limited-edition eye patches. While you can expect the same reusable, washable material that we've come to love about the original Dieux eye patches, they now come in a cobalt blue with white ethereal designs for a certain je ne sais quoi.

Robert Thorne

Robert Thorne

Automotive & Future Transportation Editor

Robert Thorne covers electric vehicle innovations, autonomous driving systems, global mobility trends, and automotive engineering developments.