129 eCommerce Stats for 2021 (Includes Covid-19 eCommerce Statistics)

2020 was a wild ride. And, we’ll show you exactly how it played out with these eCommerce stats for 2021. Did COVID-19 have an impact on shopping and eCommerce? You already know it did. The trick for the future is learning how to use the lessons we’ve learned over the past year and apply them to your eCommerce marketing efforts to disaster-proof your eCommerce business. Let’s dive right into the eCommerce statistics you need to know.


129 eCommerce Stats for 2021 (Includes COVID-19 eCommerce Statistics):


129 eCommerce Stats for 2021

As you’ll see in this roundup of eCommerce stats for 2021, eCommerce and online shopping are big business. While it was expected that 2020 would see a boost in online shopping, what’s clear is that the face of shopping and eCommerce has changed because of it. Here’s how everything shakes out…

General eCommerce Statistics

  1. eCommerce is expected to account for more than 95% of all purchases by 2040. (Nasdaq)
  2. China is the fastest-growing eCommerce market in the world. (99Firms)
  3. Mobile commerce is expected to account for 72.9% of eCommerce market share by 2021. (99Firms)
  4. There are over 2 billion digital buyers in the world. (Statista)
  5. Roughly 51% of online shoppers make purchases from their smartphones. (Finances Online)
  6. In 2021, more than 2.14 billion people globally are expected to shop online. (Statista)
  7. eCommerce grew to account for nearly one-third of all UK retail sales in May and June 2020. (Statista)
  8. Gen X makes the most online purchases per year (18.6%), followed by Millennials (15.6%), and Boomers (15.1%). (KMPG Global)
  9. Online sales are expected to account for 22% of all retail sales worldwide in 2023. (Statista)
  10. 43% of online shoppers have made a purchase from the comfort of their beds, 25% from brick-and-mortar stores, and 23% from work. (BigCommerce)
  11. 63% of online shoppers start their product search on Amazon. (Marketing Charts)
  12. 73% of Americans are more likely to buy a product or service after watching an online video about it. (Animoto)
  13. Millennials and Gen Xers spend 50% more time shopping online than older generations. (BigCommerce)
  14. 32% of consumers will pay more for a product from a sustainable brand. (Nosto)
  15. 38% of consumers are more likely to buy from a company if they offer live chat support. (CrazyEgg)
  16. eCommerce is expected to account for half of B2B revenue by 2025. (Episerver)
  17. Amazon takes 38.7% share of eCommerce sales in the US (Marketing Charts)
  18. 45% of small businesses in the US don’t have a website. (CNBC)
  19. 75% of consumers want brands to reduce packaging. (Nosto)

eCommerce Market Share Statistics

  1. China is the largest eCommerce market in the world and has 54.7% of the global market share. It’s forecast that eCommerce in the Asia-Pacific region will continue to grow steadily. (eMarketer)
  2. The second-largest eCommerce market in the world is the U.S with $586.9 billion. (eMarketer)
  3. India is currently the fastest growing eCommerce market. (eMarketer)
  4. Three of the six largest eCommerce markets are in Western Europe. The UK leads the eCommerce market in Europe with $141.93 billion in eCommerce sales, followed by Germany ($81.85 billion) and France ($69.43 billion). (eMarketer)

Chloe Bennett

Chloe Bennett

Culture, Media & Entertainment Columnist

Chloe Bennett explores the intersection of pop culture, streaming entertainment, digital trends, and contemporary lifestyle. Her weekly commentary reaches thousands of culture enthusiasts.