13 Tiktok Influencer Marketing Case Studies to Inspire You

We recently looked at 12 Examples of Influencer Marketing on TikTok. However, TikTok has gained in popularity for influencer marketing over the last year, so this post presents another 12 TikTok influencer marketing case studies.

Undoubtedly the most significant factor in TikTok’s success in recent times has been the speed of its ascent. It was the fourth fastest-growing free iPhone app in 2019. When you also include Android apps, TikTok ended up the second most downloaded app in the world during 2019. It now has 800 million active users worldwide.

Yet many older, more traditional people have never heard of TikTok. And many who have written it off as merely a kid’s plaything. With current user numbers, however, that is a dangerous attitude to take – particularly if you are a brand selling to a youthful market.

Luckily, many brands now recognize the importance of TikTok to the daily lives of Generation Z. They have discovered the enormous audience they can reach by working with some of TikTok’s best influencers. Here are 13 such brands, who have successfully undertaken influencer marketing campaigns on TikTok.

TikTok Influencer Marketing Case Studies:

1. Walmart

Even the world’s largest bricks and mortar retailer is getting into TikTok influencer marketing. Walmart worked with TikTok influencers for a Black Friday-themed campaign, using the tag #DealDropDance. 

Walmart worked with six influencers (Montanatucker, dreaknowsbest, bdash_2, kidrl, kingcamo_1, and OurFire) to encourage their followers to post videos of themselves expressing how Black Friday savings at the store make them feel with a jig.

These videos were highly effective. The posts by the six influencers alone reached over 17 million followers. The campaign resulted in both influencers and everyday people filming themselves dancing in the aisles of Walmart, hoping to win a $100 gift card.

Walmart has also undertaken other TikTok influencer campaigns. The previously ran a #SavingsShuffle campaign, that also focused on users dancing on the app, tagging Walmart.

2. ACCA

ACCA (the Association of Chartered Certified Accountants), a leading international accounting body, are one of the more unorthodox brands to get involved with TikTok influencer marketing. They recognised that in order to deliver a disruptive brand activation that bolsters relevance with Gen Z, they had to experiment with a platform that is able to transcend traditional ad messages. 

With the help of leading influencer marketing agency Fanbytes, they used TikTok influencers to visit accountancy firms and create killer ‘day in the life of an accountant’ content to share with their huge followings. This helped turn stereotypes from this: “dull, boring, elitist & exclusive” into this: “exciting, impactful & relevant” and as a result garnered 1 million+ views and over 100,000 hearts.

Karen Smith, the Head of UK Marketing for ACCA expressed “partnering with Fanbytes has given us expert authentic knowledge and insight as well as opening up engaged and relevant audiences we would not have had access to otherwise”.