15 Influencer Marketing Examples to Power Your Influencer Campaign Planning

Influencer marketing is well past its experimental phase. It is now firmly established as an important type of online marketing, and it is for more than just small businesses and startups, who can’t afford traditional advertising fees. Quite a few A-list businesses realize that influencer marketing helps them reach their target audience. It is digital marketing’s next best thing, that is making a huge impact already.

Here are 15 examples of Influencer Marketing done right:

1. ABSOLUT Planet Earth’s Favorite Vodka Campaign

The ABSOLUT Company worked with influencer agency Collectively to create a series of people and planet-centered influencer activations. This influencer campaign was the Gold Winner for the Best Food and Drink Campaign at the 2020 Influencer Marketing Awards.

The primary objective of the campaign was to increase impressions and social engagement. The campaign lasted for more than eight months. 

Collectively assembled an “activist army” of bold tastemakers with a passion for protecting the planet and its people for the brand. Influencers ranged from eco-conscious sustainability advocates to LGBTQ influencers and allies.

The company created a series of experiential events shared across social media, particularly Instagram and Twitter. Collaborators brought their fans and followers into unique brand experiences showcasing ABSOLUT’S commitments to people and the planet. Events included a four-day immersion in ABSOLUT’s commitment to sustainability at its Swedish production facility. They also put together a photoshoot recreating the historic march at Stonewall with renowned artist and advocate David Lachapelle.

Ultimately, 95 influencers created 612 posts. The campaign generated 68.4M total potential impressions, 7.714M views, and 739.4K comments, likes, and shares for a combined 8.6M total combined engagements. 

2. 67 Shades of Dior Campaign

The Gold Winner for the Best Beauty Campaign at the 2020 Influencer Marketing Awards was Dior, who teamed with the influencer marketing agency, Buttermilk. The campaign was to celebrate the launch of Dior’s Forever Foundation, which is a range with 67 unique foundation shades.

The campaign aimed to create global awareness of the new Dior Forever Foundation, showcasing the wide range of shades available. In addition, they wanted to celebrate the product’s diversity with an ambassador representing each shade. Another campaign aim was to create branded content suitable for reusing on Dior’s owned channels.

Buttermilk set specific quantitative and qualitative requirements in their influencer selection. These included:

• High engagement levels
• Proven past performance
• Meeting authenticity tests
• Being located in specific key consumer territories (and also having audiences in these locations)
• Having audiences interested in beauty
• Usually sharing beauty-inspired and cosmetically-focused content
• Typically producing content worth sharing on Dior’s channels

Ultimately, they selected and worked with 67 influencers for the campaign – each one matching one of Dior’s 67 shades. In turn, the influencers made one post per day over 67 consecutive days.

The 67 influencers had a total audience reach of 2.66M. In addition, their posts had 1.85M impressions and resulted in 592K engagements.