5 Major Tiktok Trends to Watch in 2020

2019 was a triumphant year for TikTok. From being the most downloaded app in Q1 to being coined as Gen Z’s favourite app, nothing could slow its momentum. Setting the same pace for 2020, there has been some clear trends that have dominated the platform and some that we think are going to key ones to watch for any brand aspiring to master the app. 

At Fanbytes, we spend most of our time getting acquainted with Gen Z consumer behaviour and utilising the relevance of popular content. In doing so, we have successfully helped generate explosive results on TikTok for everyone from Warner, Universal, to more unorthodox brands such as PHE & ACCA. 

So, whether you are hoping to turn your artist into an overnight sensation, make it to the top of the app download charts, or have your clothes worn by young people everywhere, here are a few things you’ll need to keep an eye out for on TikTok in 2020. 

5 Major TikTok Trends To Watch In 2020:

1. Memes, memes everywhere

If I asked you the first time you heard Old Town Road, would you know? Would it surprise you that it rose to popularity from TikTok? 

This is just one example of many where a song went viral and won a grammy thanks to the meme culture on the platform. Memes are used as a popular communication tool amongst Gen Z and can unlock a whole new world for brands who want to become a part of the conversation.

Tapping into this has helped us drive valuable results for a lot of our clients. We utilized TikTok’s existing features and tools to bring the ‘VSCO Girl’ meme to life in a campaign we activated with Atlantic Records for the song ‘VSCO Girl’ by Round2crew. 

For those of you who don’t know, a ‘VSCO girl’ is a subculture on the platform that best describes girls who live a lifestyle of hydro-flasks, reusable straws, Kanken backpacks, Birkenstocks, and scrunchies. We played on the marketability of this ‘VSCO girl’ stereotype, and it paid off. It performed astoundingly and received over 251k views, and over 37k hearts. 

Click here to watch one of our influencers in action. 

2. Using a data-driven approach

TikTok might have been seen as the wild west of social media, but that’s all about to change. As the platform has matured, so has the technology around it. Around 2 years ago, we saw how instagram influencer analytic platforms empowered brands with the tools needed for a data driven approach to influencer marketing. This changed the game, and now we are seeing this come over to TikTok. 

Byte sights is the world’s first TikTok influencer analytics tool. Allowing brands to understand important data around influencer metrics and demographics before doing a campaign. We believe this data driven approach is going to re-define how brands approach TikTok. Data is power, and this is exactly what Byte Sights gives brands on TikTok.

Our platform enables analysis on over 200 different data points to create unique metric calculations. From being able to identify rising stars, tracking the progress of a hashtag or account, to spotting trends, our metrics use AI to generate accurate insights so that you know what works and what doesn’t on Gen Z’s favourite app.

Below is a sneak peek of only a fraction of what our data can do.