5 of the Best Ambassadors for Gaming Brands in 2023
Brand Ambassadors Have Become One of the Most Important Marketing Tools for Growing Gaming Franchises. as the World of Competitive Gaming – More Commonly Known...
Brand ambassadors have become one of the most important marketing tools for growing gaming franchises. As the world of competitive gaming – more commonly known as Esports – soars in popularity, team organisations are frantically looking for ways to increase their relevance among their target demographics.
Brand ambassadors have become one of the most important marketing tools for growing gaming franchises. As the world of competitive gaming – more commonly known as Esports – soars in popularity, team organisations are frantically looking for ways to increase their relevance among their target demographics.
Several Esports organisations have cultivated their ambassadorial partners perfectly, bridging the overlap between Esports and other relevant sectors within popular culture. Below, we shine a spotlight on five of the most influential ambassadors in the gaming scene today.
Mason Mount
Chelsea and England international midfielder Mason Mount has been a prominent brand ambassador for Combat Gaming in the last two years. Mount was appointed to host the organisation’s very own gaming show on Sky TV in the summer of 2021 and he remains the face of the brand in 2023.
Mount regularly enters celebrity Esports events, representing the Combat Gaming brand. It’s always felt like a natural fit between Mount and Combat Gaming. After his exploits with the England national football team, Mount has been a man in demand. Mount’s personality and audience appeals greatly to Combat Gaming, which is fostering a vibrant community of gaming content creators, athletes and celebrities.
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Lex Veldhuis
39-year-old Dutchman Lex Veldhuis is a Twitch and YouTube sensation. With no less than 311,000 followers on Twitch and 128,000 YouTube subscribers, Veldhuis has become one of the go-to personalities in the world of online poker.
He is one of the leading ambassadors for PokerStars, representing them at many of the leading online and live poker events throughout the calendar. This brand describes itself as the home of online poker, which is by no means inaccurate given its enduring presence since the initial online poker “boom” of the early 2000s. Veldhuis himself is a highly successful poker player, registering career live earnings of more than $700,000.
Marcus Vance is a cybersecurity auditor and technology writer dedicated to educating the public about online safety, data privacy regulations, enterprise security, and emerging cyber threats.
