Are Slogans Trademarked or Copyrighted?

Generally, taglines and “traditional” trademarks are governed by the same rules. Accordingly, so long as a tagline or slogan is either inherently distinctive or has developed secondary meaning, a tagline is protectable as a trademark.

Should a slogan be copyrighted or trademarked?

Typically, a slogan cannot be protected under copyright law as copyright does not protect short phrases. A short phrase can be protected in conjunction with an illustration or it may be protected in some cases, if it is taken from a larger well-known work, such as taking a line from a movie.

Does slogan have copyright?

Slogans are protected as literary work under Section 2 (o) of The Copyright Act, 1957. However, there has been a reluctance to uphold Slogan under the Copyright Act or categorize them as literary work.