Are Snickers Being Renamed?
Snickers Rebranded as Marathon Bars Again 30 Year's After Name Change. Are Snickers Changing Their Name? Snickers Was the Global Name Used in the United States...
Snickers rebranded as Marathon bars again 30 years after name change.
Are Snickers changing their name?
Snickers was the global name used in the United States so Mars decided to align their UK product by changing the name to fit with the global brand. So Marathons became Snickers globally in 1990.
Why did Snickers change their name?
Marathon bars, as they were known in the UK, were renamed Snickers in 1990 because Mars wanted to be consistent around the world. The name has now been re-registered as a UK trademark. Mars says the Marathon bars will still use the same recipe as Snickers, so there will be no changes to the product.
David Miller brings 15 years of experience in global economics, personal finance strategy, and market dynamics. He specializes in turning complex economic trends into actionable insights for everyday readers.
