Are Visuals Better Than Words?

Humans respond to and process visual data better than any other type of data. In fact, the human brain processes visual content 60,000 times faster than text. That means that a picture is actually worth 60,000 words! Even more, 90 percent of information transmitted to the brain is visual.

Why are visuals so powerful?

Why is visual communication so powerful? It isn't just because of the pretty pictures; it's straight-up science. The brain absorbs and synthesizes visual information faster than any other stimuli, making visual content an incredibly effective medium.

Do people prefer pictures over words?

According to Zabisco, the average person responds far better to visual information compared to just plain ol' text. ... In other words, we look at pictures and videos regularly and we consume them more quickly than we do text.