Can Ethnography Be Done Online?

Cyber-ethnography, also known as virtual ethnography, digital ethnography and most commonly online ethnography, is an online research method that adapts ethnographic methods to the study of the communities and cultures created through computer-mediated social interaction.

Can you do an ethnography online?

Online ethnographies can focus on many different aspects, such as social interactions within an online community or the differences in self-perception of people when they are online in comparison to their self-perception in real life. Online ethnography can be overt or covert.

What are the steps of online ethnographic research?