Can Personal Selling and Imc Be Combined

In addition, when personal selling is supported by other elements of a well-conceived IMC strategy, it can be very effective indeed.

Is personal selling part of IMC?

Despite the high costs, personal selling plays an increasingly important role in IMC and overall marketing strategy. These goals typically involve finding prospects, informing prospects, persuading prospects to buy, and keeping customers satisfied through follow-up service after the sale.

What is the difference between sales management & personal selling?

Personal selling is an act of engaging with customers to persuade them to buy the product. It is an act of being employed as a salesperson. … Sales management is an act of planning, controlling, directing and coordinating the sales process.