Can Superlatives Be Negative?

Superlatives - words like best, biggest, greatest - can be effective in headlines. But it turns out that negative superlatives (like least) can be even more powerful. In a study of 65,000 titles, Outbrain compared positive superlative headlines, negative superlatives headlines and no superlative headlines.

Are superlatives positive?

The positive degree of an adjective is the simplest form of that particular adjective. ... The superlative degree of an adjective denotes the highest degree of the quality. Superlative degree is used to compare more than two persons or things.

What are superlatives?

Superlative adjectives are used to describe an object which is at the upper or lower limit of a quality (the tallest, the smallest, the fastest, the highest). They are used in sentences where a subject is compared to a group of objects. Noun (subject) + verb + the + superlative adjective + noun (object).