Did Loft Change Sizing?

Just three years after expanding into plus sizes, the retailer told customers on Instagram that it will be stopping at a US 18 by fall. On Sunday, March 14, customers had taken to Loft's Instagram comments to ask a simple question: Where are the plus-size clothes? ...

What happened to LOFT plus size?

Last week, LOFT announced it was cutting its plus offerings due to "business challenges," and it's not the first brand to do so. ... Unfortunately, due to ongoing business challenges, we have had to make some difficult decisions, which does impact our plus collection. Come fall, our size offering will be 00-18/XXS - XXL.

Does LOFT run small or big?

J. Crew is much different than a size 8 at Forever 21. LOFT was the biggest culprit of running too big, with seventy percent of shoppers wearing a size small and under, while only forty percent of American Apparel shoppers wear a size small, since their sizes run so tiny.