Did Spotify Buy Gimlet?

Spotify announced the purchase of Gimlet on the same day it acquired Anchor, a podcasting technology provider, underscoring the company's effort to move beyond music and "become both the premier producer of podcasts and the leading platform for podcast creators."

Is Gimlet owned by Spotify?

A Spotify spokeswoman said that Gimlet consumption has increased 25% since September, even with some popular shows publishing less frequently. Spotify paid a reported $230 million in February 2019 to acquire Gimlet, boasting that it had nabbed a "best-in-class podcast studio" known for prestige programming.

Why did Spotify purchase Gimlet?

More than anything, the move to purchase Gimlet signals Spotify's intention to go beyond music streaming to offer a complete audio library, not entirely unlike traditional radio. In his blog post discussing the deal, Spotify CEO, Daniel Ek, explains the move toward podcasts as the next phase in the growth of audio.