Do Hashtags Matter on Twitter?

Using a trending hashtag will help your Tweet become more discoverable. Keep in mind, hashtags are not case-sensitive, but adding capital letters does make them easier to read: #MakeAWish vs. #makeawish.

Is it better to hashtag or on Twitter?

#Hashtags are used when talking about something – a topic or keyword. Using a hashtag creates a link that leads to a page displaying an aggregated list of posts about that thing. On the other hand, @Mentions are used when talking to or about someone (the user account of a person, brand, group, etc.).

Is it bad to use hashtags on Twitter?

According to our data 4 hashtags got us the most Impressions – 17.22% more Impressions than 5 hashtag tweets and 40.53% higher than 2 hashtag tweets. That's quite a big difference!