Do Letterbox Drops Work?

The Joint Industry Committee, JICMAIL, reports that door drops have 48% read rate, while 9.1% of those who receive it, pass it on to someone else. This combined with the return rate of our clients, tells us that letterbox advertising does work and works really well when done properly.

How effective are letterbox drops?

More consumers prefer to be contacted by letterbox drops and direct mail than all other media methods combined (61 percent). That is almost three times as much as their closest competitor, email (23 percent). Australian households receive on average less than two unaddressed promotional items per week^*2.

What is the success rate of leaflet drops?

When it comes to the standard success rates, also known as response rates, you can expect to get approximately 79% of people to keep, pass along or glance over your leaflet. The average response rate (number of people who respond to your leaflet) of a leaflet drop campaign is between 1% and 2%.