Do You Need a Trademark?

It does not matter whether you're selling products or services under your business' logo and name — a trademark can be essential. If you're conducting operations as a business, you should be looking into whether or not you should be registering a trademark before doing so.

What happens if you don't have a trademark?

If you do not register your trademark, you will have legal rights only within the geographic areas where you operate. This means you may be able to stop a subsequent user of the mark, even if it is a bigger company, from using the mark in your geographic area only.

Are trademarks necessary?

Trademarking is an important step for protecting your brand identity. It will stop competitors from poaching your customers by imitating your brand. It can also offer you some protection if those copycats do something reputation-damaging.