Does Apple Use Benchmarking?

What is benchmarking? ... For example, if you ran a technology company and wanted to see how your sales compared to industry benchmarks, you'd most likely run your numbers against big companies like Google or Apple. Companies use benchmarking to improve their own processes and operations.

Does Apple do benchmarking?

Apple is a master of shaping this conversation. Rather than comparing the speed of its processors to that of its competitors, for example, Apple highlights performance for tasks that users care about, such as the time it takes to render graphics. ... These are benchmarks that drive Apple's business.

Does Apple cheat on benchmarks?

Details. The iPhone hasn't been called out yet, but Apple has been caught cheating on benchmarks before, so there is a high probability they are employing one or more of the techniques described below like driver tricks. ... You might have heard the iPhone 5 beats the Samsung Galaxy S III in some benchmarks. That's true.