Does Filename Matter on Youtube?

After identifying the keywords you'd like your video to focus on, the first place you should insert a keyword is its file name. The YouTube algorithm doesn't actually “watch” your video to ensure it is relevant to your targeted keyword, but it can read the file name.

Does file name affect YouTube SEO?

Add your keyword to your YouTube video title

The title of your video is one of the most important factors in determining search engine optimization. Your keyword should flow naturally within your video's title. Try to keep your title to 60 characters or less; any longer and your title will be cut off.

Is the YouTube name important?

Why Is Your Channel Name Important? Your Channel Name appears on your videos, your channel page, and in YouTube's search results. Also, your channel name is a big part of how people will define and understand what your channel is about. So it's important that your name accurately represents your brand.