Does Norvina Own Abh?

Norvina took over as president of Anastasia Beverly Hills in 2016. Following her mother's success building a global beauty brand, Norvina took over as president of ABH in 2016. She's in control of marketing the brand, directing the campaigns, and of course, designing the signature products.

Who owns ABH?

Beauty pioneer, creative visionary and powerhouse entrepreneur Anastasia Soare is Founder, CEO, and driving force behind Anastasia Beverly Hills—one of the fastest-growing brands in the global beauty industry.

Why does Claudia go by Norvina?

Claudia Soare aka Norvina was born in Romania in November of 1987 to the future "Eyebrow Queen" herself, Anastasia Soare, and ship captain Victor Soare. ... Instead, she settled on the moniker Claudia Norvina because a woman who had given birth shortly before her had given her daughter that name.

Sophia Al-Mansoor

Sophia Al-Mansoor

Global Business & E-Commerce Reporter

Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.