Does Promoting on Instagram Work?

Promoting a post on Instagram works the same way. If you have a picture or video that's drummed up a fair amount of likes, comments and shares, you can promote it. This option is a great way for businesses to get extra awareness for content they publish.

Is promoting on Instagram worth it?

Sure, a promoted post is definitely a step up from a non-promoted one. It can increase your brand awareness, boost vanity metrics (thus providing some good social proof), and help you to direct traffic where you want it to go.

Does paying for promotion on Instagram work?

You can pay $10.00 a day for a 24-hour promotion and see how it works. Cost and duration options can get much higher and longer so it really comes down to your budget. Instagram uses a 'CPM' or cost-per-mille, which really just means cost per 1000 impressions or views.