Does Promoting Tweets Work?

Promoted Tweets are ideal when you want to increase your Twitter audience reach and engagement. When you have a big announcement, a new blog post, a marketing campaign, or an upcoming event you'd like to reach more people than you would organically, Promoted Tweets is the better strategy.

What happens when you promote a tweet?

Promoted tweets are clearly labeled as 'Promoted' when an advertiser is paying for the placement on Twitter. But apart from that promoted tweets work just like regular tweets and can be retweeted, replied to, favorited and more. A promoted tweet will show up in the user's timeline and be labelled 'promoted'.

Is it safe to promote a tweet?

However, it is not necessary to promote every tweet, and some tweets might just succeed on their own. And since you have spend money to promote a tweet, you'll want to be sure you're money isn't wasted. You should promote tweets that can give the most back to you.