During Which Era Was Consumer Orientation Developed?

Following the second world war, it soon became obvious that products were not selling as easily as during the Industrial era

due to a saturated market. Throughout the 1950s and 1960s, companies responded by adopting a sales orientation model that concentrated first on making products, then selling them to customers.

When was the marketing orientation era?

The marketing orientation or the marketing concept emerged in the 1950s.

When was the production oriented era?

A production orientation business dominated the market from the beginning of Capitalism to the mid 1950's. The prevailing mind-set was that a good quality product would simply sell itself. This approach worked for many organizations during this Era because of strong demand and limited supply of product.