Ea's Codemasters Takeover Could See Need for Speed: Shift Return

NFS' sim racing series can come back under Codies' new owners but what exactly would it look like?

EA's takeover of Codemasters appears to be going ahead. With the Codies' shareholders voting in favour of the move last week, it looks inevitable.

We've been pondering what games made by Codemasters will look like with EA. EA's biggest racing franchise is Need for Speed, and Codemasters already make some of the best racing games around.

So, it would make sense for EA to consider passing NFS to Codies, but what would this look like?

Slightly Mad Studios & Shift

Slightly Mad Studios was founded in 2009 and their first game was Need for Speed: Shift in the same year. EA never owned Slightly Mad, they contracted Slightly Mad to develop the Shift series, and the American giants distributed it.

This is the same system that EA have used for almost every NFS game throughout the series' existence.

Shift was a change in focus for Need for Speed, as instead of being an arcade racer, it was much more sim orientated. Shift was EA's challenger to the likes of Forza and Gran Turismo.

While Shift and Shift 2 didn't match those giants of the sim world, they did sell well and received plaudits from the fans and critics.

Later on, Slightly Mad Studios created the Project CARS series, producing three titles under this name. Project CARS 3 has been said to be the "spiritual successor to NFS Shift 2".

And Who owned Slightly Mad when PC3 was released? None other than Codemasters themselves.

Shift could never return as things are now, as EA own the licencing for the series but Codemasters own Slightly Mad. When EA complete their takeover, though, the situation will be simpler.

Tale of two developers

The most recent main Need for Speed entry was Heat in 2019. Heat was a decent game, but years of the series being average ended Ghost Games' NFS contract with EA.

This led EA to bring back Criterion as developers for NFS for their rumoured 2021 title. Criterion has experience in developing NFS titles too, having been onboard for Hot Pursuit, Most Wanted, and Rivals.

Before that, Criterion developed the Burnout series, also under the stewardship of EA.

There's no way that EA will kick Criterion off NFS when they complete the Codemasters takeover. Criterion specialise in arcade racers, while Codies and Slightly Mad are more experienced in developing racing sims.

In theory, Codies could develop a more conventional arcade NFS, but this is doubtful as EA will want them to stick to what they're good at.

NFS 2021 will be developed by Criterion, that's been agreed for some time now. Going forward though, we could see Shift 3 be released in 2023 either by Slightly Mad or Codies.

What could happen is that NFS returns to being released annually, with Criterion and Codemasters swapping duties each year. This allows more time to be spent on each game and quality to remain high.

This has worked wonders for series like Call of Duty, where Activision alternates the developer between Treyarch, Infinity Ward and Sledgehammer each year.

Sophia Al-Mansoor

Sophia Al-Mansoor

Global Business & E-Commerce Reporter

Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.

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