For Floodlight Tags to Properly Attribute?
In-App Conversions, What Needs to Happen Within the App? the Tag Needs to Be Set as Ins Tag with Mobile Capacity. a Global Site Tag (Gtag. Js) Must Be Used...
For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
- The tag needs to be set as INS tag with mobile capacity.
- A global site tag (gtag.js) must be used.
- The tag needs to be assigned an app ID.
- Device ID needs to be passed into the dc_rdid parameter.
How do you use Floodlight tags?
Create Floodlight activities
- From an advertiser, click Floodlight > Activities.
- Click New.
- Name your Floodlight activity.
- (Optional) Select Play install tracking if you're using the Floodlight activity to track app installs from Google Play.
- Enter the URL where you plan to add the tag in the Expected URL.
Why do I need floodlight tags?
A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website's individual pages, allowing marketers to track what a user is doing when visiting their site.
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