Google Panda Update - How to Discuss

Google Panda Update

The main focus of the Panda update was to improve search results by filtering out low-quality websites. The Panda update is now part of Google's core search algorithm. Even if the name of the update is not a reference to the bear of the same name, but to the name of the affected developer Navneet Panda, in the world of Google SEO, Panda is often represented graphically as a bear, just like other updates such as penguin or hummingbird.

Panda update target

The Panda update mainly focused on the content of the website. The algorithm settings act as a quality filter for websites. Lower quality sites are filtered out and downgraded. This evaluation is not done per website, but on the basis of the URL.

As a result of this devaluation, the affected websites suffered in SERPs and thus in SEO visibility. While Panda's update didn't work for the entire site, some URLs were affected, causing the main landing pages to no longer be visible.

With the introduction of the Panda update, the quality of the search results has improved significantly. The implementation of the algorithm thus serves to optimize the user experience of the Google search engine. This makes search even more attractive to users. Another admittedly welcome side effect is that as Google's organic search improves, users will also rely on paid ads such as ads and store ads.

What factors affect the Panda update?

In terms of SEO, the quality of a website can consist of many different factors. Among which:

• Content without added value: it can be duplicate content, texts copied from other sites or the so-called light content.
• Negative user signals: High bounce rates or shorter visits can be signals that trigger the quality filter.
• Imbalance between ads and content: If ad units influence the use of a website too much, they can detract from the page's experience.
• High Keyword Density: If a keyword appears too often in a post, it could be a sign of inappropriate content.
• Irrelevant meta-information: When things like the title or description don't match the page content, or contain too many keywords, it can send a negative signal to Google.
• Lower quality inbound links – If a website has no or less good backlinks, this could indicate an internal website for Google.

When was the first Panda update released?

The first Panda update was released to Google Search on February 23, 2011 in the US. The update started on April 11, 2011 for all requests in English. On August 12, 2011, global algorithm changes were made for all languages ​​except Korean, Chinese, and Japanese. According to official data from the search engine provider, the Google Panda update affected 12% of all searches.

The first week after the Panda update was released had a huge impact on SEOs around the world. Content farms and websites with less content, such as web directories or content-only websites, are especially affected. Some websites lost more than 80% visibility in 2011.

Which versions of Panda are you updating?

The Panda update has received many updates. Google is constantly optimizing its quality filters. Panda was updated in September 2012, just a year after its worldwide release. Another update followed in January 2013. These so-called data updates only concern the general description of the database.

The main development of the algorithm took place in 2014 with the release of the Panda 4.0 update. This version contained a fundamental improvement of the whole algorithm. Other quality criteria were used. In the same year, the version of the algorithm was improved with the release of Panda 4.1. The Panda 4.2 update followed in 2015. Thanks to improvements in the Panda update, sites now have the option to opt out of the filter when making improvements.

Since 2016, the Panda algorithm has been part of Google's core algorithm. Gary Illies confirmed this in a tweet, reiterating that the Panda update has a significant impact on a website's ranking.

With the integration into the main algorithm, the impact of Panda reconfigurations is not as great as when it was first introduced. For SEOs, this ensures a continuous optimization process that does not selectively respond to Google updates, but puts quality as one of the most important goals.

What can I do if my website is affected by a Panda update?

This question has been asked many times on SEO forums. Ultimately, the answer is quite simple: Webmasters and SEOs need to create websites that provide value to users. This includes unique and high-quality content. At the same time, website owners should be careful with websites that link to their own homepage. Now that Panda is part of the overall underlying algorithm, it is very difficult to say whether the drop in the rankings is due to these or other factors.

Urgent measures include:

• Check your content: is there duplicate content or poor quality content? Are text elements just copied from other pages? Can the content be expanded, updated and developed to create unique and useful content that best fits the user's interests?
• Check Your Backlink Structure: Are There Low Quality Backlinks? Can they be discounted using the Google Disavow tool?
• Request Website Indexing: Up to 500 URLs can be submitted each month for re-authentication and indexing through Google Search Console. This step should only be performed after the content has been optimized.

Literal Meanings of Google Panda Update

Google:

Sentences of Google

1. The word "coast" has 6,150,000 Google searches, so I think it's a real word.

Panda:

Meanings of Panda:

1. The red panda (Ailurus fulgens), a small raccoon-like animal native to northeast Asia, with reddish fur and a long ringed tail.

2. Abbreviation of giant panda.

3. (Law Enforcement) Short for Panda Car.

4. A Brahmin who acts as the hereditary caretaker of a particular ghat or temple and is considered competent in genealogy and ritual.

Synonyms of Panda

panda bear, lesser panda, wah, mottled bear, cat bear, bear cat

Update:

Meanings of Update:

1. Notice containing more recent information than is currently known.

2. Change information, change existing or known data.

3. Extra information. Supplement to existing information.

4. Moving from something to a newer, more current version (in software) is a minor upgrade.

5. A version of something that is newer than other versions.

6. Update (one thing).

7. Briefing (one person): Informing (one person) about current affairs.

Sentences of Update

1. He informed me about the situation in New York.

2. I just updated the Wikipedia article on partisans.

3. I just updated my blog about my trip to Rome.

4. I need to install some updates on your laptop.

5. Try the update: it is downloading.

6. I need to update my details to show the most recent transaction.

7. Let me know what happened while I was gone.