Has No Intermediary Levels?
Channel Design a “Level Zero” Channel Has No Intermediaries at All, Which Is Typical of Direct Marketing. a “Level One” Channel Has a Single Intermediary...
Which channel contains one or more intermediary levels?
Indirect Marketing Channel
Channel 2 contains one intermediary level. In consumer markets, this level is typically a retailer.
What does the number of intermediary levels indicate?
In market term we say that the number of intermediary levels indicate the Length of channel .
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