Has Tv Viewership Decline?

Over the past year, the primetime ratings for broadcast television have dropped precipitously. For example, during the week of April 5, 2021, the average primetime audience for ABC, CBS VIAC +1.5% , NBC and Fox were down by 16% compared to the identical week in 2020.

Is TV watching declining?

Through the trade group Video Advertising Bureau, the networks are perplexed by Nielsen statistics that show the percentage of Americans who watched their televisions at least some time during the week declined from 92% in 2019 to 87% so far this year.

Is TV becoming less popular?

According to a report from Bloomberg this week, TV advertising sales fell 7.8 percent to $61.8 billion last year. Per the report, this is the steepest drop outside of a recession in more than 20 years. ... Television ad sales are declining even as global advertising spending grows.