How a Glittering Generality Works?

A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. ... They ask for approval without examination of the reason.

What is example of glittering generality?

Using them has been described as "name-calling in reverse." Examples of words commonly employed as glittering generalities in political discourse include freedom, security, tradition, change, and prosperity.

How do you identify glittering generalities?

Glittering generalities have two features. They are vague and often ambiguous, and the listener receives the sense that is close to his own perception of the word. Second, they are positive words, sometimes called virtue words. The listener almost instinctively trusts the source.