How Do Small Business Pay Influencers?

Tons of smaller brands and businesses reap the benefits of an influencer partnership through an ambassadorship or referral program. Usually, this involves gifting an influencer one of your products, in exchange for a review on their Instagram page.

How do businesses pay influencers?

Under a performance-based payment model, influencer partners either post on their feed or Instagram stories as they usually would to recommend a product, and brands only pay them when a user converts or triggers a “success event.”

How much commission should I pay an influencer?

It's the practice of having an influencer who is repping your product earn a commission for every sale of said product. As of 2021, Instagram influencers generally make 5-30% commission in affiliate marketing contracts, with bigger influencers starting in the 8-12% range.