How Does Porter Define Strategy

What is strategy? … However, Michael Porter defines strategy as competitive position, “deliberately choosing a different set of activities to deliver a unique mix of value.” In other words, you need to understand your competitors and the market you’ve chosen to determine how your business should react.

What does Porter say about strategy?

Porter stressed that continuity is critical to successful strategy. “If you don’t do it often, it’s not strategy,” said Porter. “If you don’t pursue a direction for two or three years, it’s meaningless.” Many companies start out with a good strategy, but then grow their way into failure, Porter continued.

What are Porter's three strategies?

According to Porter’s Generic Strategies model, there are three basic strategic options available to organizations for gaining competitive advantage. These are: Cost Leadership, Differentiation and Focus.