How Much Does a Super Bowl Halftime Show Cost?
In past years, the overall costs involved have been known to exceed $10 million, according to a 2014 article in the Wall Street Journal. Considering this intermission typically lasts somewhere between 12 and 15 minutes, that's a lot of money spent in a very short period of time.

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Also to know is, how much do Super Bowl halftime performers get paid?

Because there's value in having your product seen by tens of millions of viewers. Artists, who generally perform between 12 and 15 minutes at halftime shows, receive about $24 million to $30 million worth of exposure, assuming the same rate of value as companies paying for commercial time.

Similarly, who is doing halftime show 2020? The 2020 Super Bowl halftime show performers are Shakira and Jennifer Lopez. The selection of the two Hispanic pop icons were deemed a perfect fit for Miami, the location of Super Bowl 54.

Also asked, how much does Pepsi pay for Super Bowl halftime show?

Between US$4 Million & US$8 Million per halftime event as sponsorship fees. Pepsi has this sponsorship locked up for several past SuperBowls (& possibly future SuperBowls as well).

Do artists pay to play Super Bowl?

Per league policy, the NFL will cover all production costs of the halftime show, which can exceed $10 million, but will not pay the performers.

Related Question Answers

Do national anthem singers get paid?

The NFL announced Monday morning that the pop star will be performing the National Anthem at the NFL's championship game on Feb. The NFL does not pay performers to sing at the Super Bowl. Instead, it pays for production costs and expenses, said a company spokesperson.

Does Pepsi Pay halftime?

Why JLo and Shakira Will Earn $0 for 2020 Super Bowl Halftime Show. Jennifer Lopez and Shakira have locked down the 2020 Pepsi Super Bowl Halftime Show. The two Spanish and English language pop-music superstars will perform the show at halftime on Feb.
Sarah Jenkins

Sarah Jenkins

Senior Technology Editor & AI Specialist

Sarah Jenkins is a veteran tech journalist with over 12 years of experience covering artificial intelligence, mobile innovations, and digital ethics. Her insights have appeared in leading technology publications worldwide.