How Much Does Harley Davidson Spend on Marketing

Milwaukee-based Harley-Davidson Inc. spent nearly $388 million on advertising and research and development last year, an increase of $52 million from 2018, according to securities filings. Harley’s research and development spending climbed to $216.5 million,…

How much did Harley-Davidson spend on advertising?

YearAdvertising expenses ($millions)2019$171.42018$144.32017$135.52016$137.4

How much does Harley-Davidson spend on research and development?

Harley-Davidson’s latest twelve months r&d expenses is $202.4 million. Harley-Davidson’s r&d expenses for fiscal years ending December 2016 to 2020 averaged $191.6 million. Harley-Davidson’s operated at median r&d expenses of $191.6 million from fiscal years ending December 2016 to 2020.

Sarah Jenkins

Sarah Jenkins

Senior Technology Editor & AI Specialist

Sarah Jenkins is a veteran tech journalist with over 12 years of experience covering artificial intelligence, mobile innovations, and digital ethics. Her insights have appeared in leading technology publications worldwide.

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