Why is Patron Silver so expensive?

Patron tequila is expensive due to the combined effects of its reputation, popularity, taste, quality and packaging. … The tequila is also made from what is considered the best type of agave for spirit distilling, Blue Weber Agave. The agave is grown in the world’s best region for agave production in Jalisco, Mexico.

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How much does patron sell for?

Bacardi Ltd. is acquiring the maker of Patrón tequila, owned by John Paul DeJoria, in a deal that values the premium brand at $5.1 billion, one of the biggest liquor buys in years as rivals scramble to own more top-shelf spirits.