How to Write a Psa
Finish Your Script. Read Along as You Watch. Inspiration Can Come from Anywhere. Make Sure Your Characters Want Something. Show. Don’t Tell. Write to Your...
- Finish your script.
- Read along as you watch.
- Inspiration can come from anywhere.
- Make sure your characters want something.
- Show. Don’t tell.
- Write to your strengths.
- Starting out – write about what you know.
- Free your characters from cliché
What is the difference between a PSA and an advertisement?
The simple answer is: a PSA is not a paid advertisement. The organization that produces the PSA doesn’t pay to have it aired. Instead of the organization buying airtime, the broadcaster donates the ad time to play the PSAs per FCC regulation and to serve the masses as a ‘public service’.