In England What Does Cheeky Mean?

Cheeky: To be cheeky is to be flippant or somewhat of a smart arse. Considering British humor, I'd say most people here are a bit cheeky.

Why do British say cheeky?

Cheeky is a word used by English people to describe somebody who says something insolent or irrelevant in an amusing way.

Is Cheeky an insult?

Cheeky has shades of meaning according to the degree of offense taken, and this may vary between British and American English. At the offensive end are the synonyms rude, disrespectful, and insulting. Less offensive are sassy, arrogant, and shameless.