In Variety-Seeking Buying Behaviour?

Variety-seeking buyer behavior is the buying tendency of those consumers that do not have a high involvement with a product when there is a significant difference between brands. These types of consumers seek variety for no valid reasons at all and become bored quite easily with products.

What is variety-seeking buying behaviour example?

Variety seeking buying behavior. In variety seeking consumer behavior, consumer involvement is low. ... For example, a consumer likes to buy a cookie and choose a brand without putting much thought to it. Next time, the same consumer might may choose a different brand out of a wish for a different taste.

What is variety seeker?

Variety seeking or variety-seeking buying behavior describes a consumer's desire to search for alternative products even if she or he is satisfied with a current product.