Influences in the Business Environment?

There are many forces influencing how a business performs in the marketplace. When considering strategic business decisions, businesses analyze the six general environmental forces: political, economic, sociocultural, technology, environment and legal factors.

What are influences on a business?

​Influences in the business environment
  • External influences: economic, financial, geographic, social, legal, political, institutional, technological, competitive situation, markets.
  • Internal influences: products, location, resources, management and business culture.
  • Stakeholders.

What are the 5 areas that influence today's business environment?

This external business environment is composed of numerous outside organizations and forces that we can group into seven key subenvironments, as (Figure) illustrates: economic, political and legal, demographic, social, competitive, global, and technological.

Elena Rostova

Elena Rostova

Lead Health, Wellness & Medical Journalist

Elena Rostova holds a Master's degree in Public Health Journalism. She covers groundbreaking medical research, holistic wellness trends, mental health awareness, and nutritional science.