Is Borahae Copyrighted?
While “Borahae” Was Used in Various Marketing and Product Designs Before, It Had Never Been Used as a Trademark to Indicate the Brand of a Product, So Hype Had...
While “Borahae” was used in various marketing and product designs before, it had never been used as a trademark to indicate the brand of a product, so HYPE had never applied for trademark over it until recently. “Borahae” or “I Purple You” is a term coined by a BTS member, V, during a fan meeting back in 2016.