Is Creativity Right or Left Brained?

Creativity-Innovation Model
From a left brain/right brain perspective, the creative process can be diagnosed as follows: Interest (left and right), preparation (left), incubation (right), illumination (right), verification (left) application (left and right). It is a balanced process--four "lefts" and four "rights."

Which brain is for creativity?

Frontal cortexβ€”the frontal cortex has long been thought of as the hub or center of creativity, as it seems to be responsible for many of the functions that contribute to creative thinking (such as working (or short-term) memory).

Which side of the brain is for creative thinking?

The theory is that people are either left-brained or right-brained, meaning that one side of their brain is dominant. If you're mostly analytical and methodical in your thinking, you're said to be left-brained. If you tend to be more creative or artistic, you're thought to be right-brained.

Sophia Al-Mansoor

Sophia Al-Mansoor

Global Business & E-Commerce Reporter

Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.