Is How the Customer Interprets the Sender's Message?

In the communication process, decoding refers to the process by which the receiver interprets the sender's message. Macy's is conducting marketing research to determine whether or not its advertising message could be clearly understood by its customers.

What is the process by which the receiver interprets the message?

Decoding is conducted by the receiver. ... The decoding of a message is how an audience member is able to understand and interpret the message. It is a process of interpretation and translation of coded information into a comprehensible form. And give the feedback to the sender.

Which process of communication in marketing interprets the message?

Decoding is the process through which the receiver provides interpretations of the message that he has received through a channel.