Is Traditional Tv Dying

By 2020, nearly 25% of homes in the country had canceled their TV subscriptions. See chart below. The phenomenon is likely to continue. By 2024, 35% of all households are expected to have cut the cord, feeding the top of funnel for streaming players like Netflix.

Do people still watch traditional TV?

The majority of Americans are still spending their screen time watching network and cable television, but streaming is gaining steam, according to new data from research firm Nielsen. … Nearly 7 million American households likely dropped their traditional pay-TV service in 2020, a record high.

Is television on the decline?

But average time spent with traditional media will decrease by 5.7 per cent in 2021, a decline largely attributable to people spending less time watching traditional TV. The average US adult will spend 18 less minutes consuming traditional media this year – 16 of which will come from declines in TV viewing time.