Joelle Joanie "Jojo" Siwa Net Worth Reveal

When you think of ponytail and colorful bows, who do you think of? If not JoJo Siwa, then there are definitely some things you need to keep up to speed yourself with, or need a proper wake-up call from Siwanatorz (her fans!). And considering she's thinking of losing that signature ponytail forever, you might wanna do it fast. A few years into the entertainment industry, and she's warning everyone of another money-mogul in the making, or she already is now...

Born Joelle Joanie Siwa on May 19, 2003 (age 16), in Omaha, Nebraska, her mother, Jessalynn Siwa (née Lombardi), was a professional dance instructor. So you know she was always heading to be a dancer since starting at the mere age of two. Her father, Tom Siwa, is a chiropractor from Nebraska. She also has an older brother, Jayden Siwa, also a YouTube vlogger.

You'll rarely see Siwa without a ponytail or a bow.
Photo Source: Twitter

That breakthrough with Abby's Ultimate Dance Competition was indeed very crucial for her career as she and friends Maddie Ziegler [net worth: $3.5 million] and Mackenzie Ziegler [net worth: $5 million] shook the dance world. But like them, she, too, has expanded into other fields, particularly & uniquely in business as her net worth is pulled by the massive sales of her signature colorful bows.

JoJo Siwa's Net Worth of $15 Million at 16 Means It Could Be Tenfold in the Coming Years

As of May 2020, JoJo Siwa amassed a net worth of $15 million as a dancer, singer, reality star & actress, children's book author, philanthropist as well as an entrepreneur. With young fashion & beauty moguls like Kylie Jenner [net worth: $1 billion], James Charles [net worth: $25 million] already making a base in the industry, she just needs a little more push to crack into the top tier. But it's not to say she's already a huge star with a teenage fanbase. That audience of older people only needs to notice this phenomenon.

When it comes to dancing, Siwa is aggressively confident.
Photo Credit: LeAnn Mueller, Rolling Stone

Siwa broke out after competing in the Abby's Ultimate Dance Competition sister show of Dance Moms in 2013. She finished in the top five to be eliminated on week 9 of Season 2, losing out that $100,000 cash prize. You could see the signature bow+ponytail from day one. She was the youngest competitor on the show. No, Mackenzie was already part of ADLC's team since two and didn't need to audition or compete. With her performances, Abby Lee Miller personally invited Siwa to audition for ADLC Elite Competition Team in 2014 and was recruited in early 2015.

Then, it was a rollercoaster as she's appeared on Dance Moms since then, but it's not been limited to Lifetime. She also got some acting/voicing roles, expanded her music career as well and launched a very successful business. That overall talent deal with Nickelodeon thus became the biggest thing for her as it was through it that she was able to release branded merchandise, plus her own collection. It means her biggest source of income, the ribbons.

Becoming a Sidekick to Nick Cannon and Making Movies

Once she joined Dance Moms in 2015, the exposure she got was always inevitable. She became part of two music videos in 2015 for MattyB. Her first acting role came in The Thundermans in 2016. But she'd already opened up her first YouTube account, Its JoJo Siwa, and released her own little web series, JoJo's Juice. It ran from 2015 to 2016. Then, when the Nickelodeon deal came around in early March 2017, it was just smooth sailing ever since then, in terms of acting.

According to the overall talent deal with Nickelodeon, they would work together to develop original programming, consumer products, social media, live events, and music, basically everything she does. At the same time, she was also nominated for the new Favorite Viral Music Artist category at Nickelodeon’s 2017 Kids’ Choice Awards, which she won.

The deal with Nickelodeon became huge for her net worth.
Photo Source: Nickelodeon

She was a part of the Nickelodeon's Sizzling Summer Camp Special released in June that year, was in the film Blurt! [2018] and voiced for The Angry Birds Movie 2 [2019]. Her own show The JoJo & BowBow Show Show was released on Nickelodeon's YouTube channel since September 2018. The second season concluded on November 2019. She has another web-series, JoJo's Livin' the D.R.E.A.M.

And in case you didn't know, she was also participating on The Masked Singer, hosted by Nick Cannon, until getting eliminated in March 2020. She's T-Rex, by the way. Speaking of Nick Cannon, she'd already worked together in Lip Sync Battle Shorties as sort of a sidekick to the host in 2017/18.

Watch: JoJo Siwa Recaps Her Time on 'The Masked Singer'