Kylie Jenner Net Worth | Actress, Model, Entrepreneur, Kylie Cosmetics, Youngest Self-Made Billionaire, Age 22

Kylie Jenner is an actress, model and businesswoman with a huge net worth, collected mainly by 'Kylie Cosmetics', her own beauty brand. Learn the complete breakdown of her net worth, how she earned all her worth from various sources, and how she spends the money she makes.

Kylie Jenner is obsessed with a fuller lip, but at the age of just 21, she became the youngest self-made billionaire ever, surpassing what Mark Zuckerberg did at the age of 23. She just turned 22 in August 2019 and has a greater plan for the future of her venture, which unsurprisingly involves a lot of social media.

Of course, the days on television brought in the rush of fan followings and obviously cash; it doesn't compare to what she did as an entrepreneur and a businesswoman. She launched her beauty brand, mainly focused on lips, Kylie Cosmetics in November 2015 (albeit with a different name). And within a few years, it turned this reality TV actress and model into a billionaire by March 2019, Forbes reported.

On the cover of August 2018 Issue of Forbes.
Source: Forbes

What's even more amazing is that she is the youngest of the Kardashian-Jenner family and already is the richest of them all. While Kim Kardashian had her way of obtaining a net worth of around $350 million with a you-know-what scandal, Kylie used the power of social media and her unending love for full lips to spread her Lip Kit line everywhere. She was just 17 in August 2014 when she trademarked the phrase, "Kylie Lip Kits ... for the perfect pout".

Kylie Jenner's Net Worth Goes Down to $700 Million amidst the Pandemic

Kylie Jenner possesses an official net worth of $700 million, updated constantly by Forbes but the latest as of October 2020. The majority of that current wealth is contributed by her lip kit brand turned wide-ranged beauty brand, Kylie Cosmetics. Forbes valued the company at $900 million and while some may argue that means she doesn't actually have a billion dollars in cash/bonds & assets unless she sells the company, she can spit out millions by continuously selling her products.

Kylie owns 100% of the company Kylies Cosmetics.
Source: Jamel Toppin, Forbes

The term 'self-made' comes from the fact that those Self-Made Billionaires used 100% of their own money to launch their thing, and with Kylie, she owns a complete 100% stake at the company. Despite how people argue that her mother, Kris Jenner, handles all the business side of things, all the money the company makes goes directly into her own pocket. Yes, she had help, but Kylie is the owner, CEO and CMO (Chief Marketing Officer) of the company and false preachings can't take it away from her.

In May 2015, she admitted to having used temporary lip fillers after the Kylie Jenner Lip Challenge went viral. She admitted she was always insecure with her lips and used to apply liners beyond her lips' natural perimeter to create the illusion of bigger lips. She just did it to make herself feel more confident, but later that year, she ventured off on her own to launch her customized lip kits. She paid an outside company $250,000 of her own earnings from being a model to make the first 15,000 lip kits. She didn't even let her mother cash in on it!

Disclaimer! The following numbers are disputed and later lowered by Forbes upon obtaining new details.

How Social Media, Her Mother and Shopify Helped the Humongous Rise in Kylie Cosmetics' Fame

Kylie's fans on social media are no stranger to her selfies and other pictures highlighting the beauty side of her. That's what she used to make her products viral too. She announced the launch of Kylie Lip Kits on Instagram a day before it got to sales, 30 November 2015. Following one minute of the launch, it was sold out. People started going out on eBay to sell each $29 kit for upto $1000.

Kris connected Kylie Cosmetics to Shopify, and everything just clicked.
Source: Vivien Killilea, Getty Images for SinfulColors

Kris comes in after this. She brought a shelf in the e-commerce platform Shopify from another billionaire CEO, Canadian Tobi Lutke, in December 2015 as a platform for her daughter's products. (She takes 10% management from all her children, still negligible to what Kylie now earns.) Meanwhile, Kylie opens Instagram every hour to pout for selfies and let her 150 million followers know what shade she is wearing. Millions on Snapchat, likewise on Twitter and her company's followers in the same numbers have it soaring for her.

500,000 lip kits in six different shades were stocked on Shopify in February 2016, Kylie Lip Kits relaunched as Kylie Cosmetics this time. In November 2016, she released the holiday collection which sold $19 million worth kits within 24 hours, before the holiday even began. The company collected $307 million by the end of 2016. Kylie did a few Topshop run and pop-ups in New York, Los Angeles & San Francisco toward the end of the year but didn't really need to afterward.

In 2017, the revenue grew just by 7% of 2016, despite adding 30 new products. There was indeed a dip as Forbes estimated. But the $330 million then was no small deal either. It went similarly for the beginning of 2018, but a new deal later was about to allow her to break that record we talked about earlier.