Principal Securities, Inc. (Des Moines)
Principal Securities, Inc. Is a Large Advisory Firm Based in Des Moines. It Manages $6.11 Billion of Regulatory Assets for 31,797 Client Accounts. It Has Been...
Principal Securities, Inc. is a large advisory firm based in Des Moines. It manages $6.11 billion of regulatory assets for 31,797 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 47 other states.
Principal Securities provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 499 clients. On top of advisory services, the firm doesn't engage in other business activities.
Principal Securities: assets under management
The assets under management (AUM) of Principal Securities, Inc. is $6.11 billion. The firm's AUM has grown by 277% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.
The firm manages $2.33 billion in discretionary accounts and $3.78 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $150.25 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $232.06 thousand.
Principal Securities has custody of $6.93 billion in cash and securities for 31,033 clients in total but doesn’t act as a qualified custodian.
Investments
The firm invests in investment and business development companies the most. They account for 75% of the total AUM. The second-largest asset type is exchange traded securities, which make up 16% of the firm’s portfolio. Investments in cash and cash equivalents form 3% of the total invested assets.
Elena Rostova holds a Master's degree in Public Health Journalism. She covers groundbreaking medical research, holistic wellness trends, mental health awareness, and nutritional science.
