Rob Dyrdek Net Worth | Mtv, Reality Star, Skateboarder, Entrepreneur, Producer, House, Cars, Fantasy Factory, Largest Skateboard, First Car Kickflip

Rob Dyrdek is a name the skateboarding world won't forget. Neither will the reality TV world.  He got his first skateboard from the other professional skateboarding genius, Neil Blender, at the age of 11 and left his home & school to achieve the dream of being a huge skateboarder. And boy did he not disappoint himself.

Born on June 28, 1974, he's known for his big roles on the reality TV screen with MTV's Rob & Big, which he did with his best friend & bodyguard, Christopher "Big Black" Boykin (sadly, he passed away in 2017), and Rob Dyrdek's Fantasy Factory. Those are the ones that collected him his big fortune.

Christopher met an untimely demise due to a stroke.
Source: Peter Kramer, Getty Images

That's not all, he's tried his hands-on entrepreneurship and succeeded, with stakes at various companies. He's moved on to act in movies as well, has several sponsorship deals to his name and set up so many records that might surprise the heck out of a normal person. All that is sure to bring in a lot of Benjamin Franklins.

Rob Dyrdek's $50 Million Net Worth Makes Him the Second Richest Skateboarder in the World with 21 Guinness World Records

Although he didn't earn every part of his fortune with skateboarding only, Rob Dyrdek's net worth amounts to $50 million. Only legendary Tony Hawk ($120 million) has more than him. Much of it is attributed to his sponsorship deals during his skateboarding career, the stakes. It is also fairly accumulated by his TV career on Ridiculousness (Vitaly Zdorovetskiy made it to the show on this past season), Rob & Big, and Rob Dyrdek's Fantasy Factory. Aside from acting, he is also a producer and writer.

Watch: Some of the Best Skateboarding Tricks of Rob Dyrdek

Granted Guinness World Record holders don't get paid to 'break' a record (they are known to have to pay the authority's commercial services instead), he has 21 records to his name. Some of them are reported to have been broken, but he's stopped his career already. Many of them were even first created by the skateboarding genius.

Sources of Income

All Things Skateboarding - Sponsorships, Ownerships, and Start-Up Businesses

The 45-year-old always had his interests in sports, but it was when he got that first skateboard from Neil Blender that really piqued his ambition. He was absolutely obsessed with it and didn't even study or sometimes eat. A year later, he received his first sponsor, from a company Neil himself was a member of. When Neil left the company and formed his own, Rob followed. Alien Workshop, thus, was Rob's first and only board sponsor. He once revealed they paid him a cheque of only $2 in 1991, but he stuck around because of their guarantee of $1000 a month when he moves to California. He hit paydirt.

At the age of 16 (1991), Rob turned pro and moved to California. The first business thing he did was Orion Trucks that offered T-shaped metal parts attached to the skateboard wheels. He did everything for the start-up that began in 1993, at the age of 18. It was launched only after a partnership with a manufacturer in San Diego that he established using only 0.5% of every sale before that. He walked away from it after a few years, unable to compete in the niche market.

He's tried and dusted many startups and business ventures.
Source: Grahm Bensinger

Since 1995, he got the chance to ride for the clothing line, Droors, now turned DC Shoes, involved in another skateboarder Danny Way. During the time with them, his entrepreneurial journey started with shoe designing that allowed him to launch various short-lived companies. It included skate shops and even a hip-hop record label. He founded the Rob Dyrdek Foundation in 2003 to build legal skate parks in smaller communities.

In 2010, with the help of his fellow professional skateboarder friends, he founded Street League Skateboarding (SLS), the first professional skateboarding league in the world. It was worth $1.6 million in 2011. The league also has its own spinoff subscription video network called ETN, made "by skateboarders for skateboarders". He purchased DNA Distribution, the holding company of Alien Workshop, but returned it back to the founders after it almost went out of existence in 2014 before being revived in 2016.

Check Out: Some Scenes Inside the Street League Skateboarding Competition

He founded SuperJacket Productions in 2013. It is housed by the Dyrdek Machine, founded in September 2017, as it does every one of his existing business ventures. He left his skateboarding career in 2016 as he did not renew his deal with DC shoes, after being with them for over 20 years, and gave up his ownership of the Alien Workshop in 2016.

Other Ventures

Dyrdek Machine builds, invests in and companies ranging from luxury brands, sports entertainment, consumer products, and spirits to innovative technologies. It had already launched six new brands in the first year with Ultracast, Fully immersive 360/VR live content platform; ETN, the first SVOD skateboarding network with all original programming; and Black Feather Whiskey already built, while Momentous, a high-performance nutrition company; CCCXXXIII, a luxury accessory line; and Outstanding Foods, plant-based innovative foods; launched later.

His 'Dyrdek Machine' houses all his business ventures.
Source: Dyrdek Machine Venture Studios

He invested in the UFC in 2016, is on the advisory board of Beach Whiskey, LLC. and is part of the investors at Beatbox Beverages and Stance. He owns Megahorse Racing, whose horses have raced in stakes including the Breeder's Cup. He also has stakes in Bill My Parents, ISX (Instant Scoring eXperience), and DTA Rogue Status. There are 18 or so holding companies housed under Dyrdek Machine, with four more in development until last year.

The Video Work with DC Shoes Got Him into Reality-TV

During the marketing campaigns for DC shoes early on, he made videos for them. The 2002 video involving a security guard when Rob skates got the attention of MTV. His first entry into the reality tv started with Rob & Big launching in 2006. While he didn't appear on all 32 episodes, that went on for three seasons with the final one being in 2008, he was the executive producer and writer for the ones he didn't appear in. The salary was $60,000 per episode.

Watch: The Video That Got Everyone Riled Up

A spinoff of his first show came out in February 2009, called Rob Dyrdek's Fantasy Factory that included his Dyrdek Enterprise staff. He got a salary of $100,000 from the show's 73 episodes upto 2015, again as an actor in some, while an exec producer, creator and writer.

His next hit came with Ridiculousness in 2011, a show born from the idea of Vin di Bona's America's Funniest Home Videos. After the Season 13-14 merger earlier this year, it is set for another season merger this first week of September 2019. After ending the skateboarding career, he's been doing the show almost every week.

The only other thing he is more concerned about is his family life with wife Bryiana Noelle Flores, who he married in 2016, and his two kids, Nala Ryan Dyrdek (younger daughter), Kodah Dash Dyrdek (older son), living in Hollywood, California. She was named Playmate of the Month by Playboy Magazine in its September 2013 Issue. (The first date with her would've been and was expensive. He took her on a R-22 Robinson helicopter ride.)

Bryiana Won the 'World's Perfect Pageant' title in 2014.
Source: The Dyrdek Family

In addition to these three, Rob has been the actor, executive producer, host, creator and writer of a number of other shows like The Dude Perfect Show, Amazingness, Crashletes and so many others. Rob Dyrdek's Wild Grinders is a business venture which is an animated show that aired in Nickelodeon for four years from 2012-2015. It was loosely based on his life, and he voiced Lil Rob or Gene. Also, he's got a huge line of action figures and related accessories for kids and adults alike.