Should a Vision Statement Be Achievable?

Achievable: a vision must not be so far-fetched that is outside of our reach. It must be conceivably possible, though not probable without additional effort. Consider John F Kennedy's famous words “We choose to go to the moon in this decade and do the other things.

What makes a great vision statement?

It outlines what an organization would like to ultimately achieve and gives purpose to the existence of the organization. A well-written vision statement should be short, simple, specific to your business, leave nothing open to interpretation. It should also have some ambition.

Should a vision statement be detailed?

While it should be specific, a vision statement shouldn't be overly detailed. It should be concise. ... Keeping just one or two key points helps create a clear vision that's easy for everyone to focus on and fulfill. Stay away from technical terms and jargon, and use the present tense.