Should I Nofollow All External Links?

If you have to use a nofollow attribute, use it as an attribute on specific links but not at a page level. Using nofollow at a page level just hurts you more than anything. It's not a good idea. Using nofollow on all outbound links is just a ridiculous practice built out of fear of linking out.

When should you use nofollow links?

Nofollow:
  1. If you sold a link.
  2. If someone paid you to post their content.
  3. If you are in any way nervous that you might be penalized for the link.
  4. Sitewide link to person who designed your site – although many people will follow links to company names.
  5. Widgets.

Which links should be nofollow?

What Types of Links Are Nofollow?
  • Blog comments.
  • Social media (for example, links in Facebook posts)
  • Links in forum posts or other forms of user generated content.
  • Certain blogs and news sites (like the Huffington Post)
  • Links from “widgets”
  • Links in press releases.
Elena Rostova

Elena Rostova

Lead Health, Wellness & Medical Journalist

Elena Rostova holds a Master's degree in Public Health Journalism. She covers groundbreaking medical research, holistic wellness trends, mental health awareness, and nutritional science.