Should I Use Testimonials?

Part of the reason why testimonials are so important is that they help create a deeper, more emotional appeal for your branding. ... To top it off, seventy-two percent of those who responded to the survey in question said that positive reviews and testimonials helped them trust a business significantly more.

Do you need testimonials?

You should be using testimonials to help establish credibility. Testimonials work because they aren''t strong sales pitches, they come across in an unbiased voice and establish trust. ... In the end, you testimonials will be there to convert more prospects into customers as long as you use them correctly.

Are testimonials good or bad?

Few companies successfully manage to get a testimonial from a person that wasn't happy with the service they received, and if they do they can simply not show it. Testimonials usually showcase the best of a company, from people who are really happy and willing to go on the record sharing their great experience.