Should I Use the Same Keywords on Every Page?

Having the same keyword targeted on multiple pages of a website doesn't make a search engine thinks your site is more relevant for that term. When multiple web pages seem to be too similar, it can actually send out negative signals.

How many keywords should I use per page?

How Many Keywords Should You Focus On? You should focus on two to three keywords for each page as a bare minimum. This includes one main keyword and two closely related queries. If you can focus on more keywords while making the content sound natural, then try to optimize for more SEO keyword variations.

Should keywords be repeated?

The ideal number of keywords for SEO is more about placement than the number of times a keyword is repeated. A typical strategy is to include a keyword once or twice in the text of your content—either in the title, in headers, or in the body.